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Purplle clocks 43% increase in FY24 revenue to Rs 680 crore, trims reduction through 46%, ET Retail

.Manish Taneja, cofounder and chief executive officer, PurplleBeauty retailer Purplle posted a 43% increase in operating income to Rs 680 crore for the fiscal year finished March 31, 2024, coming from Rs 475 crore in FY23. The company's consolidated net loss tightened by 46% to Rs 124 crore coming from Rs 230 crore a year ago. Total costs developed to Rs 850 crore in FY24 coming from Rs 738 crore a year earlier. A considerable amount of the cost was actually credited to employee benefit expenditures which rose to Rs 191 crore from Rs 170 crore.The purchase of stock-in-trade boosted to Rs 124 crore coming from Rs 102 crore, while other expenditures rose to Rs 501 crore coming from Rs 453 crore. On July 1, ET mentioned that the Mumbai-based agency brought up Rs 1,000 crore ($ 120 million) in a funding around led by self-governed fund Abu Dhabi Investment Authority (ADIA), valuing the unicorn at $1.3 billion. Indian family members offices participated as brand new shareholders, with first angel investors as well as existing backers such as Goldman Sachs and also Verlinvest partially marketing stakes.The provider had also declared its own largest staff member stock ownership plan (Esop) buyback programme to provide liquidity of Rs fifty crore to its own employees.Purplle, which was started through Manish Taneja as well as Rahul Dash in 2012, competes with the likes of Nykaa and also Sugar Makeups. Taneja had actually credited the continued real estate investor enthusiasm to excellent company growth.The startup, which is backed through financiers including Premji Invest and also Manipal team main Ranjan Pai, plans to keep its own technology-first approach as it strives to extend its own visibility in tier-II and also tier-III metropolitan areas.
Published On Sep 12, 2024 at 08:56 AM IST.




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