.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness label has actually onboarded Indian cricketer KL Rahul as a brand emissary and a real estate investor in the business, it provided ETRetail.Without making known the particular percentage of concern the cricketer has taken, the provider claimed it is a considerable as well as strategic investment.This partnership targets to utilize KL's immense appeal, especially with youth and also fitness fanatics, to broaden Boldfit's reach into untrained markets and demographics around India.Sharing concerning the brand name's development strategies, Pallav Bihani, owner and CEO of the firm stated, "Our team are going all-in on growing our activewear and also footwear categories, which are readied to redefine the health and fitness market. These sectors are our future development engines." Presently, fitness and yoga exercise accessories steer most of Boldfit's sales, Bihani shared.In the fiscal year 2022-23, the D2C brand obtained an earnings of Rs 73 crore. Along with calculated initiatives and also this alliance, the company aims to connect with a profits of Rs five hundred crore by FY26. Established in 2018, it presently serves over 1 crore clients annually as well as intends to increase this range to 5 crore through this alliance. Likewise, it is actually enriching its own source chain framework to make sure swift shipping as well as regular item availability.Looking ahead, the D2C start-up expects a surge in on-line website traffic, social networking sites interaction, and also much higher sales across our crown jewel types.
Released On Aug 1, 2024 at 10:46 PM IST.
Sign up with the area of 2M+ market specialists.Subscribe to our e-newsletter to acquire newest knowledge & review.
Install ETRetail Application.Receive Realtime updates.Conserve your much-loved articles.
Browse to download App.